Nature Cycle
UX/UI case study & app design
Research & User Analysis, Wireframing & Prototyping, UX/UI Design, User Testing & Iteration
NaturCycle is an eco-friendly skincare brand that uses renewable human waste to create products, promoting a sustainable beauty lifestyle. This app encourages users to engage with recycling activities and discover environmentally friendly products in an easy and interactive way.
Objective
To create an app that enables users to effortlessly discover products and participate in recycling activities, effectively communicating the brand’s sustainability values.
Target Audience
Eco-conscious individuals who value personalized skincare and ethical choices.
Design Strategy
- Sub-Navigation & Tab Navigation: Bottom navigation bar for core sections (Home, Shop, Eco, Beauty, My Page). Each section features specific tabs (e.g., Impact, Recycle, Insights in Eco; Skin Analysis, Virtual Try-On, Recommendations in Beauty) for refined navigation.
- Homepage: Personalized recommendations and eco-conscious content with easy access to recycling tips.
- Cart & Notifications: Strategically placed at the top for quick access to shopping features.
- Clear Information: Product details display benefits and ingredients based on target user preferences.
- Visualizations: Infographics-style tracking for Impact and Skin Analysis, using radar-style graphs. Clear CTA buttons for user interaction.