This campaign is designed to elevate Alessi’s brand presence in Canada, positioning its products as art pieces for everyday living. With a refined logo and minimalist visuals, the campaign aims to appeal to design-savvy Millennials and Gen X in Toronto, emphasizing quality craftsmanship and aesthetic value.

The Idea

The reimagined logo balances sophistication and playfulness, reflecting Alessi’s design philosophy. Using art-inspired visuals, I aimed to create curiosity and engagement through interactive elements like QR codes linking to Instagram, inviting deeper exploration of the brand’s artistic products.

The Work

• Logo Redesign: A modern, minimalist logo that focuses on Alessi’s iconic products. The “i” is personified to add warmth, connecting the brand to everyday life.
• Out-of-Home Advertising:
  • Bus Shelter Ads: Close-up visuals of Alessi’s moka pot, with a QR code linking to Instagram for deeper brand engagement.
  • Tagline: “The art of personal taste—personal masterpieces for everyday living.”
• Social Media:
  • Instagram Posts: Showcase products like the Pulcina espresso maker as art. Detailed captions highlight craftsmanship, telling the story behind each design.
• QR Code Integration: Offers interactive, immersive brand experiences, driving engagement.