L’Occitane Logo Reveal is a short animated video that highlights the brand’s connection to nature and luxury. The aim was to create a visually soothing and immersive experience that emphasizes the elegance and natural essence of the brand.

Design Strategy

• Concept Development & Storyboarding: Developed a concept that marries the natural world with luxury, creating a calm and elegant progression for the logo reveal.
• Logo Animation: The L’Occitane logo is animated with hand-drawn plant illustrations surrounding the “L” and “O,” reinforcing the brand’s natural and earthy theme.
• Video Editing & Compositing: Integrated digital animations into live-action footage of botanical flowers. This technique ensured that the logo and animated elements appeared naturally integrated with the environment.
• Sound Design: Paired the visuals with soothing harp music, and added nature-inspired sound effects, such as gentle winds and rustling leaves, which synchronize with the animation. This combination reinforces the healing and luxurious atmosphere.