Curious Bunny
Brand Development
Brand Identity, Brand Strategy, Digital Strategy, Social Media Campaign, Community Engagement Strategy
Curious Bunny challenges the traditional, male-dominated image of skateboarding by positioning itself as a gender- and age-inclusive brand. It empowers individuals to express their unique identities not only through skateboarding but also through fashion and lifestyle. By offering stylish, customizable skateboards and outfits, Curious Bunny creates a welcoming and supportive community where everyone feels they belong.
Objective
- Providing accessible and fashionable skateboarding gear for all genders and ages.
- Encouraging self-expression through customizable designs and curated lifestyle content.
- Creating an inclusive community where individuality and creativity are celebrated.
Target Audience
- Age: 18 to 30
- Gender: All genders
- Lifestyle: Urban dwellers with a strong interest in skateboarding
- Tech-savvy: Active on social media and engaged with digital content
- Needs: Looking for affordable, stylish skateboarding gear and outfits that reflect personal style
Market Analysis
- Trend: Growing interest in skateboarding as a hobby and lifestyle
- Competitors: Meow, Vans, Element, and Girl Skateboards
- Gap: Lack of affordable, customizable, and gender-inclusive skateboarding products and outfits
Design Approach
Brand Identity
Developed a cohesive visual identity, including the bunny mascot, vibrant color palette, and bold typography to reflect playfulness and individuality
Brand Strategy
- Proposed a TikTok campaign encouraging users to share their skateboarding videos and outfits using branded hashtags (#CuriousBunnySkate, #BunnyStyle).
- Suggested influencer partnerships to showcase products and engage with challenges.
- Outlined a strategy to build an online community for skateboarding tips, experiences, and fashion showcases.
- Recommended creating a curated Spotify playlist to align with the brand’s vibe and engage the audience emotionally.
- Proposed virtual events, workshops, and challenges to foster deeper community engagement.
Digital Strategy
Developed a targeted social media plan focusing on TikTok and Instagram to increase visibility and user engagement.
Community Engagement Strategy
Created a framework for both virtual and in-person events, including skate meetups and design workshops, to foster deeper connections.
Social Media Strategy
Designed a content plan and mockups for influencer partnerships and product showcases to maximize reach and engagement, emphasizing diversity and self-expression.