“Bagel Rain” is an animated commercial designed to showcase a fictional bagel brand’s playful and inviting personality. The goal was to create a visually engaging and motion-rich ad that highlights the product’s appeal and conveys a sense of fun and indulgence.

Design Strategy

• Concept Development & Storyboarding: Created a concept focused on playfulness and indulgence, with storyboards outlining the sequence of bagels popping out and spinning within a dynamic circle background.
• Motion Design & Animation: Developed smooth, dynamic animation to convey motion and engagement, featuring bagels that appear and spin in sync with the flowing background.
• Visual Effects & 3D Depth: Applied transitions and depth effects to enhance the visual experience, creating a sense of volume and energy within the animation.
• Text Animation & Typography: Integrated playful and creative text animators
• Sound Design: Paired visuals with light, upbeat piano music, reinforcing the cheerful and inviting tone of the ad, enhancing emotional engagement.