Curious Bunny
Brand Development
Brand Identity, Digital Strategy, Social Media Campaign, Community Engagement Strategy
The Need
Skateboarding culture often excludes underrepresented groups and lacks affordable, stylish options. Curious Bunny set out to:
- Provide accessible and fashionable skateboarding gear for young skaters.
- Create a supportive and engaging online and offline community.
- Offer customizable board designs to reflect individuality.
- Collaborate with influencers and skateboarders to increase brand awareness and foster community engagement.
The Idea
Inspired by the playful yet bold spirit of skateboarding, Curious Bunny aimed to break down barriers by combining style with substance. The brand’s mascot—a curious bunny peeking out from a skateboard-shaped window—symbolizes curiosity and excitement, inviting skaters to explore new adventures confidently.
“Skate with Style, Jump Beyond”
The tagline reflects the brand’s mission to encourage young people to embrace their individuality and take bold steps in both life and skateboarding. The concept reinforces self-expression, inclusion, and a sense of belonging.
The Work
Brand Identity: Developed a cohesive visual identity, including the bunny mascot, vibrant color palette, and bold typography.
Digital Strategy: Proposed a targeted TikTok campaign encouraging skaters to share their tricks and styles using branded hashtags (#CuriousBunnySkate, #BunnyStyle).
Community Engagement Strategy: Outlined a plan for virtual events and painting workshops to build a stronger connection with the skateboarding community.
Social Media Strategy: Created a content plan and mockups for influencer partnerships and product showcases to maximize reach and engagement.