Grounded Pantry
Instagram Campaign
Social Media Campaign, Content Strategy, Brand Storytelling, Video Production
(Jan–Feb. 2025)
Grounded Pantry, a farm-to-table brand offering soups, seasonings, and condiments at farmers’ markets, retail stores, and for delivery, aimed to enhance brand visibility and customer engagement through authentic, visually compelling content. The challenge was to communicate the brand’s farm-to-table story effectively and create a deeper connection with consumers through social media.
Objective
- Increase brand visibility and engagement through a strategic social media campaign.
- Communicate the farm-to-table story through vibrant, engaging content.
- Establish a consistent and recognizable brand voice that reflects quality and authenticity.
Target Audience
- Health-conscious food enthusiasts in Toronto looking for fresh, flavorful, and ethically sourced products.
Design Approach
- Social Media Strategy: Developed a targeted Instagram campaign featuring Reels and Stories, highlighting the farm-to-table process and product benefits.
- Content Creation: Produced short videos focusing on cooking demos, farm-fresh visuals, and product highlights to engage followers and drive conversions.
- Brand Storytelling: Refined the brand’s voice to be sophisticated yet friendly, using high-quality visuals and music to create a distinctive, premium feel.